Dongfeng Nissan unveils Venucia R30 at Auto China 2014

Dongfeng Nissan Passenger Vehicle Company, the passenger vehicle business unit of Nissan's joint venture in China, has unveiled the R30 at Auto China 2014 in Beijing. The R30 is the fourth production model for the company's new Venucia brand.

The company says the compact R30 delivers segment-competitive fuel economy with a 1.2-litre petrol engine, features a spacious interior, and offers easy handling. The price of the top-end model will be less than RMB 50,000 (Rs 483,500).

“Very competitively priced, the R30 is the perfect entry car for Chinese consumers," said Ren Yong, deputy managing director of Dongfeng Nissan. “I believe many Chinese consumers will choose R30 as their first car in the continuing motorisation of China."

Bookings for the R30 are to start within the next two months.

Meanwhile, Dongfeng Nissan has also announced that the e30, Venucia's electric vehicle, will be sold in the retail market starting in September. The company has already commenced EV pilot programs in the cities of Guangzhou, Xiangyang and Dalian, with a total of 300 e30s recording a total mileage of one million kilometres since the programs started in December 2013.

Venucia recorded sales of more than 100,000 units in 2013 and is targeting a 50 percent increase in sales this year.