Denso plans tech-laden display at Auto China 2014

Denso, the global automotive supplier, is to exhibit a wide range of products and technologies in the areas of safety and the environment at Auto China 2014, to be held in Beijing, China (April 21- 29).

14 Apr 2014 | 4692 Views | By Autocar Pro News Desk

Denso, the global automotive supplier, is to exhibit a wide range of products and technologies in the areas of safety and the environment at Auto China 2014, to be held in Beijing, China (April 21- 29).

The company’s main exhibit, called the Interactive Communication Cockpit, will showcase Denso’s future driver-assist technologies to improve safety. The cockpit includes a large-screen head-up display (HUD) that projects important and critical information on the windshield to help keep driver’s eyes on the road. Some information includes road signs, vehicle speed and potential road hazards, like pedestrians, oncoming vehicles or obstacles. In addition, the cockpit can notify the driver of upcoming hazards with sound and light to ensure safety.

Additionally, in the area of safety, Denso will exhibit an active safety system package with its sensing technologies, which combines different sensors, including vision sensor and millimeter-wave radar. Also, it will display on-board equipment for vehicle-to-vehicle and vehicle-to-infrastructure (V2X) communication to help create smoother traffic flow.

In the area of the environment, DENSO will show its injectors, high-pressure pumps and other products for petrol direct injection systems, and products for hybrid and electric vehicles. Furthermore, the company will display stop/start system-related products, like its lithium-ion battery packs, which efficiently stores regenerative electric power during deceleration and braking. The company also will display its cold storage evaporator, which maintains a supply of cool air to the vehicle cabin to avoid a cabin temperature increase while the air-conditioning is powered down when the vehicle is at idle.

RELATED ARTICLES

Horse Powertrain develops ‘all-in-one’ powertrain for hybridizing BEV platforms

Ajit Dalvi 20 Apr 2026

X-Range C15 Direct Drive is an ‘all-in-one’ hybrid powertrain that allows BEV platforms to serve as foundations for HEVs...

Autoliv Plans JV for Advanced Safety Electronics With China’s HSAE

Ajit Dalvi 11 Oct 2025

The new joint venture, which is to be located strategically near Shanghai and close to several existing Autoliv sites in...

JLR to Restart Production Over a Month After September Hacking

Ajit Dalvi 07 Oct 2025

Manufacturing operations at the Tata Group-owned British luxury car and SUV manufacturer were shut down following a cybe...

NEXT STORY