Chevrolet Cruze drives past 3.5 million global sales landmark

Chevrolet Cruze, the brand’s best-selling car around the world, has surpassed 3.5 million global sales, a milestone that comes even as Chevrolet

By Autocar Professional Bureau

04 Jun 2015

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The next-generation Cruze will be larger yet lighter than the current model, with new technologies, new powertrains and additional safety features.

Chevrolet Cruze, the brand’s best-selling car around the world, has surpassed 3.5 million global sales, a milestone that comes even as Chevrolet prepares to introduce the next-generation Cruze in the US on June 24.

“When we introduced the Cruze, it replaced 15 other compact vehicles around the globe,” said Alan Batey, president, General Motors North America and global Chevrolet brand chief. “By consolidating design, engineering and marketing efforts, we were able to produce an award-winning, value-driven sedan that won over customers around the world.”

The Cruze is sold in 115 countries and the top global markets include China, the United States, Brazil and Canada.

In the United States, Cruze total sales were 273,060 in 2014 – a 10 percent increase over 2013. It is also the segment’s second-best seller to customers under 25 in the US. Importantly, according to the carmaker, the Cruze brings new buyers to Chevrolet – 35 percent of all buyers are new to the brand. Additionally, of those who trade in a Cruze, 56 percent stay with Chevrolet and 23 percent trade in for another Cruze.

The 2016 Cruze, the company statement says, will build on the current model’s success, aiming to elevate the segment with more of the features increasingly important for today’s compact car buyers. It will be larger yet lighter than the current model, with new technologies, new powertrains and additional available safety features that will bring a higher level of sophistication to the compact car segment.

The 2016 Cruze joins the all-new Chevrolet Volt, Spark, Malibu and Camaro, all unveiled earlier this year. These five new vehicles will bring 25 new technologies to the brand, most to improve safety, fuel economy, performance and connectivity for the customer. The 2016 Cruze will be one of the first Chevrolets to offer Android Auto and Apple CarPlay.

When the next-generation Cruze hits showrooms in early 2016, more than 95 percent of Chevrolet’s U.S. product lineup will be less than three years old.