4screen is seeking to exploit one of the largest untapped advertising channels in mobility – in-car screens. With integrations across 15 global car brands across 12 countries, 4screen enables automakers and advertisers to engage in scalable, contextual, and data-driven interactions.
29 Jul 2025 | 6034 Views | By Autocar Professional Bureau
4screen, the world's first driver interaction platform, has announced the successful completion of its $21 million Series B financing round. With integration into leading automotive brands and access to millions of connected vehicles, 4screen is tapping into one of the largest untapped advertising channels in the mobility sector – in-car ...
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4screen, the world's first driver interaction platform, has announced the successful completion of its $21 million Series B financing round. With integration into leading automotive brands and access to millions of connected vehicles, 4screen is tapping into one of the largest untapped advertising channels in the mobility sector – in-car screens.
4screen has secured $21 million in Series B funding led by Bosch Ventures to further expand at the intersection of mobility and media. With the newly raised capital, 4screen plans to further expand its international presence and scale the platform into new markets and product areas.
Since its launch, 4screen has developed the world's first digital platform that connects brands with drivers in real time via the vehicle display. A pioneer in in-car marketing, the platform offers brands a powerful new channel to reach millions of vehicles, enables automakers to generate scalable digital revenue, and enhances the driving experience for vehicle occupants.
For example, drivers heading downtown receive offers from nearby parking garages, electric vehicle charging stations, or even cafes seamlessly integrated into their dashboard. 4screen delivers useful, unobtrusive information directly on the centre or navigation screen—such as nearby points of interest or real-time service recommendations—while complying with all security and privacy regulations. Unlike aftermarket apps, 4screen is deeply integrated with the vehicle's native systems—no downloads, no setup, just relevant, real-time information.
From Germany to the world
4screen was founded in Munich in 2020 and has been growing rapidly ever since. The company has established itself as an industry leader in driver interaction and vehicle data monetization. The platform is now in productive use in 12 countries across Europe and North America and has been integrated into the operating systems of 15 leading global automotive brands.
With its modern architecture, the solution integrates seamlessly and enables cross-industry scalability. The technology is natively embedded in the vehicle's digital user interface. It delivers contextual content securely and in compliance with all applicable traffic, safety, and data protection standards.
Building on this foundation, the Series B funding will accelerate global expansion – particularly in the US. The key objectives are to develop additional markets, further develop technology and data infrastructure, and deepen partnerships with brands, OEMs, and other partners. The selection of new investors, who contribute not only capital but also expertise, underscores these ambitions.
The new investors in the Series B round – Bosch Ventures, NewRoad Capital Partners, and Bayern Kapital – are specifically contributing to the further development of these growth areas of 4screen. They are specifically supporting the next expansion steps of the two-sided platform. Existing investors also participated in the round.
Dr. Ingo Ramesohl, Managing Director of Bosch Ventures, explained: "With the transformation of mobility, the driving experience is increasingly becoming an integral part of our digital lives. Vehicle displays are now often more than ten times larger than smartphones – and 4screen is harnessing this potential to transform the vehicle into an intelligent interaction platform. Through strong OEM partnerships and clear market development, we see 4screen as a key enabler of the next generation of connected in-car experiences. We are proud to share their vision and actively support their continued expansion."
Fabian Beste, co-founder and CEO of 4screen, commented: "Our goal from the outset was to create a platform that enhances the driving experience while connecting brands, third-party providers, and automakers in new ways—players who have previously operated largely separately. This financing is a strong signal of confidence in our vision and the progress we have already made. With the support of our investors, we are ready for the next step on our international growth path."
With over 100 million connected vehicles on the road, used for an average of one hour per day, the car represents one of the last great untapped potentials in the digital media space. Combined with access to over 200 real-time vehicle data points, this enables contextual, moment-based engagement of a completely new quality. While automakers are seeking new digital revenue models and brands are targeting moments with high purchase intent, 4screen is tapping into this potential in a scalable and efficient manner.
Images: Bosch