Aicon concept is 10 years ahead in terms of design
The Audi Q4 e-tron concept

Audi to unveil two futuristic concepts hinting at future design

Cars bound for Shanghai and Frankfurt motor shows preview production models beyond the E-tron GT and Q4 e-tron.

13 Mar 2019 | 6656 Views | By Rachel Burgess, Autocar UK

Audi will introduce two futuristic concept cars this year, at the Shanghai and Frankfurt motor shows respectively, one of which will provide a steer on the future of Audi design.

Design boss Marc Lichte confirmed the two to Autocar UK: “We have concept cars such as the Q4 e-tron that are, more or less, production-ready, and then we have the opposite, cars that are 10 or 15 years ahead, like the Aicon. There will be one in Shanghai and another one in Frankfurt."

Lichte explained that the E-tron GT and Q4 e-tron demonstrate the next generation of design, which will arrive in three years’ time. But the concept at Shanghai show in April will preview the next step beyond that.

He further stated, “In Shanghai, there will be a vision for a battery electric vehicle of 10 years’ time. But it will also show what the broader next step for design [at Audi] will be.”

The concept will also demonstrate how interior will change in the future “Today, we are talking about Level 3 autonomy, but in this car, there will be Level 4, and this will change the interior a lot. This car will give you an idea what an interior with or without a steering wheel can look like,” concludes Lichte

RELATED ARTICLES

Horse Powertrain develops ‘all-in-one’ powertrain for hybridizing BEV platforms

Ajit Dalvi 20 Apr 2026

X-Range C15 Direct Drive is an ‘all-in-one’ hybrid powertrain that allows BEV platforms to serve as foundations for HEVs...

Autoliv Plans JV for Advanced Safety Electronics With China’s HSAE

Ajit Dalvi 11 Oct 2025

The new joint venture, which is to be located strategically near Shanghai and close to several existing Autoliv sites in...

JLR to Restart Production Over a Month After September Hacking

Ajit Dalvi 07 Oct 2025

Manufacturing operations at the Tata Group-owned British luxury car and SUV manufacturer were shut down following a cybe...

NEXT STORY