Audi has announced plans to acquire Silvercar by expanding its minority share to 100 percent. The US-based company specialises in digital services for flexible vehicle use in the high-end market segment.
In the future, Audi and Silvercar intend to cooperate closely to expand the range of mobility products and services offered in the US. In addition to the core business of Silvercar, both partners also plan to further develop the successfully launched Audi mobility services in the US. market.
“Audi and Silvercar share the same vision,” says Dietmar Voggenreiter, Board Member for Sales and Marketing at Audi AG. “We want to open up a new, flexible way to access mobility for our customers while offering premium quality in every respect. Now we are joining forces and, together, are driving our initiative for innovative mobility services forward.”
At the centre of the Silvercar portfolio is an exclusive rental car service at US airports. The start-up, founded in 2012, is known for its seamless customer experience and exceptional service levels — from reservations to vehicle return via mobile app. The Silvercar fleet consists exclusively of silver Audi A4 models and received the ‘World Travel Award’ as North America’s best rental car service in 2015. In recent months, Silvercar has significantly expanded its market presence to 15 locations in the U.S. The company, headquartered in Austin, Texas, has about 150 employees. Audi has held a minority share in Silvercar since 2015.