German luxury carmaker Audi is opening its fifth digital showroom in Paris. The showroom concept combines digital innovation with the strengths of the stationary dealership and is an innovation lab for digitally connected retail activities.

Audi City Paris is located on the Place du Marché Saint Honoré, a top location in the heart of the French capital, with the famous Place Vendôme and Rue Saint Honoré in the direct vicinity.

Guests at the new flagship store experience the complete Audi product portfolio fully digitally – including all optional extras and customisation features. Using the ceiling high megascreens, which cover a total of nearly 40 square metres (431 square feet), potential customers can configure their own Audi from several hundred million possibilities. Through their photo realistic visualisation, the so- called ‘powerwalls’ show the personalised car almost true to life – right down to the last detail such as the stitching on the leather seats. 

As the pioneer in digital automotive retail, the premium manufacturer opened its first Audi City in London in 2012. Further locations with continuously enhanced technology followed in Beijing, Berlin and, just a few weeks ago, in Istanbul.