Apollo Tyres has opened its first branded retail outlet in Kuwait, its second after Dubai in the Middle East.

Christened Apollo Zone, it is designed to provide customers with an enhanced retail experience and a better feel for the brand and products on display including passenger car, 4x4 and light truck tyres. This Apollo Zone is located in the upmarket Canada Dry Street of Kuwait, and is operated by Federal General Trading & Contracting Co.

The Apollo Zone was inaugurated by Shubashis Goldar, deputy chief of mission and chief public information officer and Dr Sushil Kumar, second secretary (Political, Economic & Commercial), Embassy of India, Kuwait. Also present on the occasion was Satish Sharma, president, Asia Pacific, Middle East & North Africa (APMENA) region, Apollo Tyres Ltd.

Commenting on the inauguration, Satish Sharma said, “We see a lot of potential in the entire Middle East region, including Kuwait, where growth is being witnessed in the high-end and mid-segment cars. We would like to create a space for ourselves in the Kuwait market, which has a size of 75,000 to 85,000 passenger vehicle tyres a month. Branded retail outlets, such as the one which we have opened today here in Kuwait, will help us increase visibility for the Apollo brand, and will also result in a better and informed buying experience for consumers.”