Altair announces brand refresh

by Autocar Pro News Desk , 29 Apr 2020

Altair, the global technology company offering solutions in product development, high-performance computing  and data analytics has announced a brand refresh.

The step is aimed at reflecting Altair’s position as a solutions-based company that empowers innovation while evolving for sustainable growth more accurately.

The new brand with the mantra ‘Only Forward’, demonstrates that Altair’s focus on designing and delivering next-generation advancements. Amy Messano, chief marketing officer, Altrair said, “Our new brand was created to reflect the history of Altair, its culture, people and technology, as well as its future. It is was created after deep exploration fueled by hours of industry research, in-depth interviews, and surveys taken from employees and more than 800 customers worldwide. We discovered a true rarity – that the perception of Altair and understanding of its culture and values was aligned among all audiences – from all levels of our team to our customers across the globe. This is unheard of, and this new brand is a celebration of that unique brand value.”

The new brand further reinforces Altair’s four key values established nearly 35 years ago. These include:

  • Envision the future
  • Seek technology and business ‘firsts’
  • Communicate honestly and broadly
  • Embrace diversity and take risks 

James R Scapa, founder and chief executive officer, Altair said, “I am thrilled to see Altair’s new brand come to life as it perfectly embodies the essence of who we are. As Altair helps accelerate the pace of innovation and drive human progress, we are always looking forward to the future. As our new brand captures and communicates the essence of our DNA, our brand will reinforce our mission and message for a new generation of customers.”

Tags: Altair