Hyundai Motor Group (the Group) today announced a new global strategy to transform all vehicles to Software Defined Vehicles (SDVs) by 2025. The initiative, presented during the Group’s 'Unlock the Software Age' global online forum, will give customers the freedom to remotely upgrade the performance and functionality of their vehicles anywhere at any time.

Hyundai Motor Group says its “constantly evolving mobility and software technology will ensure that all models, including those already purchased, remain up to date. This will enable vehicle functions, including safety, convenience, connectivity, security, and driving performance, to be upgraded via Over-The-Air (OTA) software updates. Based on the Group’s next-generation EV platform, integrated controller, and an internally developed Connected Car Operating System (ccOS), all Group vehicles will be equipped to receive OTA software updates by 2025.”

The Group will also invest heavily in software technology to integrate hardware and software technologies and enhance and internalize mobility technology capabilities. By 2030, the Group plans to invest 18 trillion won in resources, including the establishment of a new Global Software Center to bolster its software capabilities and accelerate Software Defined Vehicle development.

From 2023, all newly launched vehicles of Hyundai Motor Group will be equipped to receive Over-The-Air (OTA) software updates enabling customers to keep their vehicles up to date. This transformation will apply not just to electric models, but also internal combustion engine vehicles. All of the Group’s vehicle segments sold worldwide will evolve to be software defined by 2025.

Customers will be able to remotely upgrade the performance and functionality of their vehicles anywhere at any time, without any need to take them to a service centre. And as the vehicle can constantly be updated, its residual value will also be enhanced. The Group initially introduced this service in 2021, and from 2023 will expand it across vehicle models in global market regions able to receive Connected Car Services (CCS). By 2025 all Hyundai Motor Group vehicles will be equipped to receive OTA software updates.

The Group will also offer FoD (Feature on Demand) services next year. This will give customers the ability to select and purchase functions and features that meet their needs and tastes, and the freedom to create vehicles that best match their lifestyles.