HERE Technologies, a leading location data and platform company has announced that AccuWeather, a leading weather forecasting service provider has joined the HERE Marketplace to sell weather-related information that has several use cases.

The HERE Marketplace is a hub for global location data exchange and a means to accelerate data-driven innovation.  With AccuWeather, both parties aim to yield mutually beneficial results: HERE contributes the platform and qualified business connections while AccuWeather contributes its robust data products. Furthermore, AccuWeather will be able to leverage HERE’s expertise, reputation and global relationships in several industries to accelerate its penetration and growth into these markets.

David Mitchell, VP – Digital Media and Emerging Platforms, AccuWeather said: “We look forward to using the HERE Marketplace for an additional sales and distribution channel to tap the growing ecosystem of partners, customers and developers across several sectors. We are attracted to the HERE Marketplace for its ability to enable consumers to find data that is meaningful to them through a secure, anonymised, and transparent manner.”

Sanjiv Ghate, VP and Head – Marketplace, HERE Technologies said, "We are excited to announce that AccuWeather brings to the Marketplace their historical, current and forecast weather conditions, which allows customers to leverage this data in their solutions or combine it with other rich content available on the Marketplace from HERE and third parties to build compelling geospatial solutions. The partnership further underscores the HERE Marketplace as the destination for all location services and data needs.”

According to the companies examples of the segment the partnership would service include:

• Automotive: High and low temperatures can affect electric vehicle (EV) range, making access to current and forecasted temperatures valuable for trip planning and recharging. Combining temperature predictions with anonymised location data enables drivers to make more informed decisions about how far to travel with their current charge as well as plan when and where to recharge during a trip in-progress.
• Transportation and Logistics: Understanding wind gust patterns on open stretches of highways helps fleet managers and truck drivers know which portions of their route could overturn their vehicles and negatively impact cargo loads and successful deliveries. Threats of severe weather also enable truck drivers to select the optimal route to their destination, ultimately improving ETAs and keeping costs down, while keeping drivers and their cargo protected.
• Public Sector: Determining the strength, speed and direction of wind currents informs responders and firefighters where fires could spread and data into how to potentially combat them.
• Micro-Mobility: Access to current and future radar, plus precipitation, in near-real-time along a route lets riders exposed to the elements in motorcycles, bicycles, and scooters plan when and where to take cover or reroute to avoid heavy rains.
• Retail: If retailers have an early understanding of long-term weather forecast changes, then they can make more informed decisions about how and when to best display and advertise their products.  For example, if fall temperatures are expected to hit early, then retailers can plan to display and market their products at the optimal time.