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INTERVIEW: Inside Zoomcar's high-stakes turnaround strategy
As the growing domestic tourism market combines with improved infrastructure and increased awareness about privacy among travellers, India's self-drive car rental sector is poised for significant expansion over the coming years, says Zoomcar’s CEO Hiroshi Nishijima.
By Kiran Murali
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Hiroshi Nishijima, CEO, Zoomcar
As personal car ownership becomes increasingly expensive and inefficient, self-drive car rental services are gaining popularity in India for long-distance travel. With significant improvements in road infrastructure over the years and a surge in domestic tourism, many people are opting for self-driven road trips to their holiday destinations. Given the rising costs of chauffeur-driven services, including driver expenses and return trips, and privacy issues, many see self-driving car rental services as a more convenient option.
Bengaluru-based Zoomcar is a pioneer in India's self-driven car rental space. Through its platform, the company offers a self-drive car rental service that allows ...
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