Pro Plus

INTERVIEW: Inside Zoomcar's high-stakes turnaround strategy

As the growing domestic tourism market combines with improved infrastructure and increased awareness about privacy among travellers, India's self-drive car rental sector is poised for significant expansion over the coming years, says Zoomcar’s CEO Hiroshi Nishijima.

By Kiran Murali

20 Nov 2024

9811 Views

Hiroshi Nishijima, CEO, Zoomcar

As personal car ownership becomes increasingly expensive and inefficient, self-drive car rental services are gaining popularity in India for long-distance travel. With significant improvements in road infrastructure over the years and a surge in domestic tourism, many people are opting for self-driven road trips to their holiday destinations. Given the rising costs of chauffeur-driven services, including driver expenses and return trips, and privacy issues, many see self-driving car rental services as a more convenient option.

Bengaluru-based Zoomcar is a pioneer in India's self-driven car rental space. Through its platform, the company offers a self-drive car rental service that allows ...

This is an Autocar Pro Plus article. Subscribe to continue reading.