As Yamaha Motor India’s new CEO Hajime (Jim) Aota pushes for a locally driven strategy, the company’s India play is evolving from a niche premium positioning to a potential global influence hub.
13 Jun 2026 | 15323 Views | By Kiran Murali & Ketan Thakkar
For Jim Aota, the future of motorcycling may no longer be shaped in mature, ageing markets and then adapted for younger markets such as India. Instead, he believes products and strategies need to be built closer to where demand is growing, and consumer choices are evolving.
That view, shaped ...
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