The company could have plugged into Hero MotoCorp’s 6,000 dealerships, decades of manufacturing scale, and entrenched vendor relationships, but chose not to.
23 Apr 2025 | 7262 Views | By Ketan Thakkar & Kiran Murali
In an era when every EV startup seems eager to partner, license, or piggyback off legacy giants, Ather Energy is doing the opposite. Despite having Hero MotoCorp — the titan of India’s two-wheeler market — as a major shareholder, Ather has drawn a deliberate line between the investor and the ...
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