TVS Motor: From Humble Beginnings to Full Spectrum 2-Wheeler Brand

Having built strong brand equity across mopeds, scooters, EVs, and commuter motorcycles, TVS Motor Company is now in the final stretch of a multi-year effort to establish a commanding position in India's rapidly growing premium two-wheeler market. The Chennai-based automaker is nearing the final phase of execution on its multi-pronged strategy encompassing over half a dozen new product launches, a revitalised customer experience strategy, a refreshed organizational structure, and the global debut of its retro brand Norton in the growing mid-size motorcycle segment. The company believes it is ready for the transition, having spent Rs 1,000 crore annually on R&D ...