TVS Motor: From Humble Beginnings to Full Spectrum 2-Wheeler Brand
As TVS Motor prepares for a busy product launch cycle—spanning affordable EVs, CNG scooters, 300cc motorcycles, and Norton’s relaunch—its transformation into a global, multi-pathway mobility company is starting to take visible shape.
14 May 2025
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Having built strong brand equity across mopeds, scooters, EVs, and commuter motorcycles, TVS Motor Company is now in the final stretch of a multi-year effort to establish a commanding position in India's rapidly growing premium two-wheeler market.
The strategy encompassed over half a dozen new product launches, a revitalised customer experience strategy, a refreshed organizational structure, and the global debut of its retro brand Norton. The company spent Rs 1,000 crore annually on R&D for the past five years, and brought in external talent to support the effort.
Not surprisingly, TVS delivered record volumes, revenues, and exports in ...
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