The launch of the Aria, Tata Motors’ first crossover vehicle, in early October can be ranked as the most significant launches for the company since the Nano made its official debut at the 2008 Auto Expo in Delhi. As S G Saxena, head, utility vehicles, Product Group, Passenger Car Business Unit, Tata Motors, told Autocar Professional, “With the Aria's launch, Tata Motors enters a new segment.” Indeed, with the Aria, the company is looking a different kind of customer, he added.
01 Nov 2010 | 3655 Views | By Autocar Pro News Desk
What Tata Motors has done to ensure this vehicle stands out is equipping the fully-loaded variant with eight airbags, anti-lock brakes, EBD, ESP, traction control and satellite navigation. Clearly with this launch, Tata wants to position itself in an upmarket slot in a segment of its own. Therefore, it will ...
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