Pro Plus

Schwing Stetter: Reinventing R&D as a Revenue Engine

Schwing Stetter India's R&D division has transformed from an internal support unit to a revenue-generating innovation center.

24 Feb 2025 | 6023 Views | By Shahkar Abidi

In the sprawling industrial outskirts of Chennai, the research and development (R&D) division of Schwing Stetter India, a wholly-owned subsidiary of Germany’s Schwing Group, is setting an example for similar divisions in other companies. Once perceived as a cost centre – a necessary but peripheral expense in the larger scheme ...

This is an Autocar Pro Plus article. Subscribe to continue reading.

RELATED ARTICLES

Pro Plus
The Gas Gambit: How CNG Became Maruti Suzuki’s True Growth Engine

Ketan Thakkar 17 Aug 2026

A 15-year CNG bet allowed Maruti to outpace EV rivals without changing customer habits.

Pro Plus
How Speed and Local Production Could Rebuild Audi India

Autocar Professional Bureau 14 Aug 2026

Audi wants to double its share of India’s luxury car market with new products, greater local assembly and a wider retail...

Explainer: What's in the Latest CAFE III Draft & Why it Matters

Kiran Murali 18 Jul 2026

Proposed to take effect from 2027-28, CAFE III is estimated to tighten fleet-average CO2 emission targets by 16-21% over...

NEXT STORY