Honda's aggressive motorcycle pivot delivers 23% revenue growth and shrinks the gap with Hero MotoCorp to just ₹1,500 crore, as Shine 125cc dominates the booming executive segment and reshapes India's two-wheeler hierarchy.
20 Oct 2025 | 5074 Views | By Ketan Thakkar & Ashutosh R Shyam
In an industry dominated for years by a few legacy players, Honda Motorcycle & Scooter India (HMSI) is making a bold bid to rewrite the competitive order. By pivoting aggressively toward the motorcycle segment, the Japanese‑owned subsidiary is reaping the rewards in market share, margin expansion, and profitability. The story ...
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