Honda's aggressive motorcycle pivot delivers 23% revenue growth and shrinks the gap with Hero MotoCorp to just ₹1,500 crore, as Shine 125cc dominates the booming executive segment and reshapes India's two-wheeler hierarchy.
20 Oct 2025 | 4510 Views | By Ketan Thakkar & Ashutosh R Shyam
In an industry dominated for years by a few legacy players, Honda Motorcycle & Scooter India (HMSI) is making a bold bid to rewrite the competitive order. By pivoting aggressively toward the motorcycle segment, the Japanese‑owned subsidiary is reaping the rewards in market share, margin expansion, and profitability. The story ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
For the one OEM built around EVs, the competitive equation changed without its own pricing moving by a rupee.
Five million passenger vehicles were never a supply problem. One rate reform proved it was always about price.
The Noida and Manesar worker unrest has its roots in two older inconsistencies, one of productivity and one of communica...