Pro Plus

PURE EV: Going Against 'Scale Fast, Fail Fast' Culture

In a market littered with the wreckage of cash-burning EV startups, PURE EV bets on financial discipline and engineering grit. But can its playbook withstand competition from legacy players, funding hurdles and heavy import reliance?

02 Jun 2025 | 6668 Views | By Darshan Nakhwa & Ketan Thakkar

India’s electric two-wheeler market is a brutal arena, a graveyard of over-hyped startups that soared on venture capital only to crash when subsidies vanished or batteries caught fire. Amid this chaos, PURE EV, a 2018 spawn of IIT Hyderabad’s incubation labs, is an outlier. Founded by IITians Nishanth Dongari and ...

This is an Autocar Pro Plus article. Subscribe to continue reading.

RELATED ARTICLES

Pro Plus
The Man Who Steers Nine Out of Ten Cars

Autocar Professional Bureau 19 Oct 2026

How two quiet, fifty-year-old family suppliers, forging fifty million steering yokes a year for nine out of ten cars in ...

Inside India's ₹20-Lakh-Crore Auto Loan Boom

Anurag Chaturvedi 18 Oct 2026

Delinquencies are at multi-year lows, but there's no visibility on whether borrowers earn enough to service the debt.

Eicher Bets ‘De-Skilling’ Diagnostics Will Hook India’s Small Truck Fleets

Shahkar Abidi 14 Oct 2026

Commercial vehicle maker aims to double parts revenue to Rs 5,000 crore by automating diagnostic and warehouse operation...

Tags: Pure EV
NEXT STORY