Piaggio launches Ape Truk

Three-wheeler manufacturer Piaggio has finally forayed into the four-wheeler segment with the launch of its Ape Truk, a sub-one tonne pickup that will help fill the gap between lower end of the light commercial vehicles category and three-wheelers. Effectively pitted against Tata Motors’ Ace, the Ape Truck offers excellent stability, the highest payload, convenience of 3-side open-able panels, higher ground clearance, all-terrain capability and outstanding fuel efficiency.

“With the huge network of roads unleashed by the Golden Quadrilateral, there has been a flurry of activities to cope with the increased consumption of goods and services by millions of satellite townships that our rapidly spreading across semi-urban and rural tracts of India. In this environment of dramatically increased economic activity, the Ape TRUK will play a pivotal role in transporting large volumes of cargo right to the doorstep of the consumer, at an unbelievably low cost,” said CMD, Piaggio Vehicles, Ravi Chopra.

The Ape Truk will be made at Piaggio’s plant in Baramati, Maharashtra Starting in select cities of the South, the vehicle will rapidly roll out across the country over the next few months. Piaggio is also offering a one-year warranty and eight free services on the Ape Truk. “The product is engineered to maximize the customers earning capability while providing unparalleled economy in terms of fuel efficiency and running costs,” said national sales director, Ashutosh Khosla.