Pro Plus

How Greater Consumer Responsiveness Helped Indian Brands Overtake Global Giants

Once overshadowed by global brands, Indian carmakers now lead the charge in SUVs, EVs, and safety.

15 Jan 2026 | 7844 Views | By Prerna Lidhoo & Ketan Thakkar

For the past two decades, India’s carmakers operated in the shadow of global benchmarks. German brands set the bar for engineering excellence, Japanese manufacturers defined reliability while Korean players raised the game on features and value. By contrast, Indian OEMs were focused on frugality and cost-efficient engineering but 2025 proved ...

This is an Autocar Pro Plus article. Subscribe to continue reading.

RELATED ARTICLES

The De-Risking Playbook: Inside Gestamp’s Aggressive OEM Diversification in India

Shahkar Abidi 11 Sep 2026

The Spanish tier-one opens a Rs 523.7-crore facility in Gujarat, seeking to insulate itself from customer concentration ...

Pro Plus
Built for 30,000, Running at 6,000: Godrej's New Forklift Plant is Waiting for India to Catch Up

Shahkar Abidi 08 Sep 2026

The 63-year-old business has moved almost all production to a new plant and is already engineering sodium-ion batteries ...

Pro Plus
KNR Hands Over a Transformed TVS Motor. What Next for Kargar?

Autocar Professional Bureau 30 Aug 2026

The incoming CEO inherits a stronger global business, growing positions in premium motorcycles and EVs, and the task of ...

NEXT STORY