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How Greater Consumer Responsiveness Helped Indian Brands Overtake Global Giants

Once overshadowed by global brands, Indian carmakers now lead the charge in SUVs, EVs, and safety.

15 Jan 2026 | 7169 Views | By Prerna Lidhoo & Ketan Thakkar

For the past two decades, India’s carmakers operated in the shadow of global benchmarks. German brands set the bar for engineering excellence, Japanese manufacturers defined reliability while Korean players raised the game on features and value. By contrast, Indian OEMs were focused on frugality and cost-efficient engineering but 2025 proved ...

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