Pro Plus

M&M and SML Isuzu: Strategy, Synergy, and Game Plan

Mahindra & Mahindra has acquired SML Isuzu, a key player in the small and medium sized CV market in India. But can this give the company its long-sought competitive edge.

11 Jun 2025 | 11514 Views | By Shahkar Abidi & Ketan Thakkar

In 2020, Mahindra & Mahindra (M&M), the Mumbaibased conglomerate synonymous with rugged SUVs and hardy farm equipment, articulated a clear vision: a transformation of its commercial vehicle (CV) business. The goal was ambitious – to mirror the market leadership it enjoyed in passenger vehicles and tractors within the highly competitive ...

This is an Autocar Pro Plus article. Subscribe to continue reading.

RELATED ARTICLES

Pro Plus
How Speed and Local Production Could Rebuild Audi India

Autocar Professional Bureau 14 Aug 2026

Audi wants to double its share of India’s luxury car market with new products, greater local assembly and a wider retail...

Explainer: What's in the Latest CAFE III Draft & Why it Matters

Kiran Murali 18 Jul 2026

Proposed to take effect from 2027-28, CAFE III is estimated to tighten fleet-average CO2 emission targets by 16-21% over...

Pro Plus
From Banks to E-Mobility: Inside Sumit Mittal’s Multi-Crore Plan to Scale JSW Greentech

Ketan Thakkar 16 Jul 2026

Sumit Mittal, a former infrastructure banker leads JSW Greentech's ambitious entry into electric commercial vehicles thr...

NEXT STORY