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M&M and SML Isuzu: Strategy, Synergy, and Game Plan

Mahindra & Mahindra has acquired SML Isuzu, a key player in the small and medium sized CV market in India. But can this give the company its long-sought competitive edge.

11 Jun 2025 | 11162 Views | By Shahkar Abidi & Ketan Thakkar

In 2020, Mahindra & Mahindra (M&M), the Mumbaibased conglomerate synonymous with rugged SUVs and hardy farm equipment, articulated a clear vision: a transformation of its commercial vehicle (CV) business. The goal was ambitious – to mirror the market leadership it enjoyed in passenger vehicles and tractors within the highly competitive ...

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