Mercedes-Benz bets on new products and strategy for India market

The brand faces competition from its German peers and also a growing British competitor. Sumantra Barooah on how Mercedes-Benz plans to fight back.

18 Mar 2013 | 10510 Views | By Autocar Pro News Desk

Once the undisputed leader in the luxury car market, Mercedes-Benz India (MBIL) is currently facing stiff competition from its aggressive rivals – BMW and Audi. With 7,138 units sold in 2012, the brand is No. 3 in the pecking order. Bernhard Kern, who recently took over as the chief of ...

This is an Autocar Pro Plus article. Subscribe to continue reading.

Copyright © 2025 Autocar Professional. All Rights Reserved.