Maruti gets dealers to tap corporates

Maruti Suzuki is going all out to tap the corporate world. In its bid to tide over the sales downturn, authorised dealers across the country have been asked to actively pursue corporate clientele expecting them to continue buying cars, albeit in smaller numbers. Rivals Honda Siel Cars and Ford India, among others, are also taking the same route. Armed with a list of more than over 200 companies, senior Maruti executives in various dealerships are making ‘cold calls’ to potential buyers.

06 Dec 2008 | 2465 Views | By Autocar Pro News Desk

Maruti Suzuki is going all out to tap the corporate world. In its bid to tide over the sales downturn, authorised dealers across the country have been asked to actively pursue corporate clientele expecting them to continue buying cars, albeit in smaller numbers. Rivals Honda Siel Cars and Ford India, ...

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