Follow us
India's Multi-Path Road to Clean Mobility
A multiplicity of fuel technologies, from CNG to biogas, from hydrogen to electric vehicles, will power India's green transportation future.
14 Apr 2025
5850 Views
Share -
Walk into a small roadside kirana store in rural Maharashtra or the bustling lanes of a Delhi colony, you’ll find a tiny strip of plastic hanging near the cash counter—shiny sachets of shampoo, often priced at just Rs 1 or 2. They’re modest reminders of a moment of reckoning that made global companies rethink their playbook for India.
In the early days, multinational brands entered the Indian market with the same logic that worked elsewhere: large, family-sized shampoo bottles, often expensive and meant for bulk purchase. But they missed a critical insight—India doesn’t move in uniform patterns. Millions of ...
RELATED ARTICLES
The De-Risking Playbook: Inside Gestamp’s Aggressive OEM Diversification in India
Shahkar Abidi
11 Sep 2026
The Spanish tier-one opens a Rs 523.7-crore facility in Gujarat, seeking to insulate itself from customer concentration ...
Built for 30,000, Running at 6,000: Godrej's New Forklift Plant is Waiting for India to Catch Up
Shahkar Abidi
08 Sep 2026
The 63-year-old business has moved almost all production to a new plant and is already engineering sodium-ion batteries ...
KNR Hands Over a Transformed TVS Motor. What Next for Kargar?
Autocar Professional Bureau
30 Aug 2026
The incoming CEO inherits a stronger global business, growing positions in premium motorcycles and EVs, and the task of ...
