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Kylaq: The SUV that could rewrite ŠKODA's India story

After twenty-four years in India, ŠKODA sees Kylaq as its most crucial launch to democratize European technology and establish itself as a serious contender in India’s car market.

By Prerna Lidhoo and Radhika Dave

09 Nov 2024

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Kylaq: The SUV that could rewrite ŠKODA's India story

For over two decades, Czech car maker ŠKODA has navigated the complexities of the Indian automotive market, facing fierce competition and striving to find its niche. While ŠKODA's European roots give the brand a unique identity, adapting to local tastes has been a challenge.

This, says ŠKODA Board Member for Sales & Marketing Martin Jahn, is similar to perfecting a cake. "We have to keep what makes ŠKODA strong—the European technology, driveability, safety, good quality—and add the new things that the Indian customer expects like the modern design, connectivity features and so on."

According to him, ŠKODA's core ...

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