Inside Toyota's hybrid strategy

The automotive industry is no stranger to challenges, but Toyota Kirloskar Motor (TKM) has managed to turn adversity into opportunity. Amid sluggish demand and evolving consumer preferences, the Japanese automaker has carved a unique path under Vikram Gulati, Country Head of TKM. His deep understanding of the market has helped grow the Japanese automaker’s market share in India from under 5% in 2019 to nearly 8% today. 

Thanks to its robust SUV lineup and strategic partnership with Suzuki Motor Corporation, the company is set to surpass the 3 lakh annual sales milestone in FY25. But the real story lies ...