Pro Plus

Inside Toyota's hybrid strategy

Toyota's hybrid strategy, backed by a strong SUV lineup and a partnership with Suzuki, is set to drive over 3 lakh annual sales in FY25, reshaping India's automotive landscape.

Prerna Lidhoo  By Prerna Lidhoo calendar 24 Jan 2025 Views icon4779 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Toyota Camry Hybrid

Toyota Camry Hybrid

The automotive industry is no stranger to challenges, but Toyota Kirloskar Motor (TKM) has managed to turn adversity into opportunity. Amid sluggish demand and evolving consumer preferences, the Japanese automaker has carved a unique path under Vikram Gulati, Country Head of TKM. His deep understanding of the market has helped grow the Japanese automaker’s market share in India from under 5% in 2019 to nearly 8% today. 

Thanks to its robust SUV lineup and strategic partnership with Suzuki Motor Corporation, the company is set to surpass the 3 lakh annual sales milestone in FY25. But the real story lies ...

This is an Autocar Pro Plus article. Subscribe to continue reading.

Tags: Toyota
RELATED ARTICLES
Pro Plus
Gensol EV: Shiny Expo, Silent Factory

auther Shahkar Abidi calendar18 Apr 2025

The dramatic unravelling of Gensol Electric Vehicle’s Pune operations—marked by no production, job cuts, and allegations...

Pro Plus
How a Bengaluru-based Startup May Have the Answers to Trump’s Worries

auther Shahkar Abidi calendar15 Apr 2025

Chara Technologies has commercialized a highly efficient alternative to magnets made from rare earth minerals – whose ex...

Pro Plus
India's Multi-Path Road to Clean Mobility

auther Autocar Professional Bureau calendar14 Apr 2025

A multiplicity of fuel technologies, from CNG to biogas, from hydrogen to electric vehicles, will power India's green tr...