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Inside Toyota's hybrid strategy

Toyota's hybrid strategy, backed by a strong SUV lineup and a partnership with Suzuki, is set to drive over 3 lakh annual sales in FY25, reshaping India's automotive landscape.

By Prerna Lidhoo

24 Jan 2025

6878 Views

Toyota Camry Hybrid

The automotive industry is no stranger to challenges, but Toyota Kirloskar Motor (TKM) has managed to turn adversity into opportunity. Amid sluggish demand and evolving consumer preferences, the Japanese automaker has carved a unique path under Vikram Gulati, Country Head of TKM. His deep understanding of the market has helped grow the Japanese automaker’s market share in India from under 5% in 2019 to nearly 8% today.

Thanks to its robust SUV lineup and strategic partnership with Suzuki Motor Corporation, the company is set to surpass the 3 lakh annual sales milestone in FY25. But the real story lies ...

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