At the Japan Mobility Show, Suzuki Motor Corporation president Toshihiro Suzuki doubled down on India, unveiling a high-stakes plan to claw back market dominance. The potential rewards are immense, but so are the execution risks.
01 Dec 2025 | 7217 Views | By Ketan Thakkar, Hormazd Sorabjee & Kiran Murali
The curry, the jacket — and the importance India now exerts on Suzuki’s strategy
In a glass-walled conference room overlooking the Japan Mobility Show floor, Toshihiro Suzuki is doing something unusual for a Japanese auto boss. He’s talking as much about India’s GST and Indian vegetarian curry as he is ...
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