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Inside Suzuki’s ₹70,000-Crore Bet on Scale, Multi-Fuel Tech and a 4-Million Car Future
At the Japan Mobility Show, Suzuki Motor Corporation president Toshihiro Suzuki doubled down on India, unveiling a high-stakes plan to claw back market dominance. The potential rewards are immense, but so are the execution risks.
01 Dec 2025
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The curry, the jacket — and the importance India now exerts on Suzuki’s strategy
In a glass-walled conference room overlooking the Japan Mobility Show floor, Toshihiro Suzuki is doing something unusual for a Japanese auto boss. He’s talking as much about India’s GST and Indian vegetarian curry as he is about EVs and engines.
At Suzuki’s Hamamatsu headquarters, he says, there are now more than 200 Indians on the rolls — some deputed from Maruti Suzuki, others hired directly. The company’s cafeteria even serves Indian curry regularly, a small but telling sign of how deeply India is embedded in ...
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