How Mahindra went from relying on global design houses to building a future-ready, digitally empowered, and globally capable design powerhouse in India.
21 Jul 2025 | 16325 Views | By Darshan Nakhwa, Prerna Lidhoo & Ketan Thakkar
In the early 2000s, Mahindra & Mahindra was a fast-growing Indian automaker—but not one known for cutting-edge design. Back then, many OEMs, including Mahindra, turned to storied Italian design studios like Pininfarina and Bertone to shape their vehicles. Products like the Xylo and Marazzo had their roots in such collaborations. ...
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