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Hyundai’s success story finds many takers in India

The strong response to Hyundai's mega IPO is proof that Indians have developed a taste for the Korean way of doing things.

09 Oct 2024 | 6034 Views | By Ashutosh Shyam

K-dramas and K-pop are gaining widespread popularity among Indian audiences, aided by OTT platforms like Netflix, which is expanding its Korean content with subtitles. This rise is driven by a shared connection to stories rich in subtle emotions and tender, character-driven narratives.

While OTT shows like "Crash Landing on ...

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