Follow us
Hyundai’s success story finds many takers in India
The strong response to Hyundai's mega IPO is proof that Indians have developed a taste for the Korean way of doing things.
09 Oct 2024
6325 Views
Share -
K-dramas and K-pop are gaining widespread popularity among Indian audiences, aided by OTT platforms like Netflix, which is expanding its Korean content with subtitles. This rise is driven by a shared connection to stories rich in subtle emotions and tender, character-driven narratives.
While OTT shows like "Crash Landing on You" have successfully tapped into the emotional chords of viewers in recent times, few recall that Korean brands like Hyundai penetrated the psyche of Indian consumers nearly three-decades ago. Hyundai and sister company Kia have employed an innovative strategy by offering more features and comfort at a reasonable price, which ...
RELATED ARTICLES
India's Great Tyre Build-Out
Autocar Professional Bureau
05 Oct 2026
India’s tyre makers are entering a Rs 18,000-crore investment cycle as factories run near capacity and demand shifts tow...
Local Powertrain Manufacturing, Product Mix Change Drive 8.9 Percent Net Profit Growth at CNH India
Shahkar Abidi
30 Sep 2026
In-house assembly at Pithampur yields a 20 percent engine procurement cost advantage as global supply chains face headwi...
JCB India Targets Farm Logistics, Bridging the Gap Between Tractors and Backhoes
Shahkar Abidi
29 Sep 2026
JCB India eyes a 20,000-unit addressable agri-handling market to formalize farm-gate logistics with factory-built altern...
