How Continental is coding the future of vehicles

The days when cars were merely machines to get from point A to point B are a thing of the past. Modern vehicles are evolving into sophisticated platforms where software is as critical as the engine. With technology reshaping mobility, the focus has shifted to creating “software-defined vehicles” (SDVs) that offer connectivity, customisation and continuous updates. 

The emergence of subscription-based models to monetise features once considered standard is proof that global automakers are taking note. For instance, BMW experimented with subscriptions for heated seats, while Toyota offers remote start functionality as a paid service through its app.

Hyundai, ...