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How a Bengaluru-based Startup May Have the Answers to Trump’s Worries

Chara Technologies has commercialized a highly efficient alternative to magnets made from rare earth minerals – whose exports were recently banned by China without proper license.

By Shahkar Abidi

15 Apr 2025

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How a Bengaluru-based Startup May Have the Answers to Trump’s Worries

In the early 2010s, as India’s digital economy was still in its infancy, a small startup named Ezetap Mobile Solutions entered the payments scene with an ambitious idea. The Bengaluru-based company promised to turn any mobile phone—smart or basic—into a point-of-sale device using a compact card reader.

It was an ambitious move in a country still largely reliant on cash. Despite signing on major clients like Amazon and BigBasket, Ezetap’s path to stability was anything but smooth. Co-founder Bhaktha Keshavachar and his team were caught in the relentless cycle of building, pitching, and fundraising—challenges typical of an early-stage startup.

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