Pro Plus

How a Bengaluru-based Startup May Have the Answers to Trump’s Worries

Chara Technologies has commercialized a highly efficient alternative to magnets made from rare earth minerals – whose exports were recently banned by China without proper license.

Shahkar AbidiBy Shahkar Abidi calendar 15 Apr 2025 Views icon8300 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
How a Bengaluru-based Startup May Have the Answers to Trump’s Worries

In the early 2010s, as India’s digital economy was still in its infancy, a small startup named Ezetap Mobile Solutions entered the payments scene with an ambitious idea. The Bengaluru-based company promised to turn any mobile phone—smart or basic—into a point-of-sale device using a compact card reader.

It was an ambitious move in a country still largely reliant on cash. Despite signing on major clients like Amazon and BigBasket, Ezetap’s path to stability was anything but smooth. Co-founder Bhaktha Keshavachar and his team were caught in the relentless cycle of building, pitching, and fundraising—challenges typical of an early-stage startup.

This is an Autocar Pro Plus article. Subscribe to continue reading.

STAY AHEAD OF THE CURVE WITH THE LATEST NEWS, ANALYSIS AND INSIGHTS INTO INDIA'S EXPANDING AUTOMOTIVE INDUSTRY

SUBSCRIBE TO AUTOCAR PRO PLUS

1 YEAR SUBSCRIPTION

$39.00

  • Unlimited Access to Pro Plus articles
  • Features and Insights
  • Opinions and Analysis
  • Pro Plus Newsletter
  • Multi-Device Accessibility
RELATED ARTICLES
Pro Plus
Inside Three-Pointed Star's Global EV Rethink and Why the CLA Matters More Than It Seems

auther Ketan Thakkar calendar06 Mar 2026

After years of building EVs under a separate identity, Mercedes-Benz is folding electric models back into its core brand...

Why India’s CBG Revolution is Stuck in Neutral

auther Arunima Pal calendar05 Mar 2026

Seven years after a bold promise to build 5,000 plants, India’s compressed biogas sector is struggling to move past the ...

The Car that Exists Before it Exists

auther Anurag Chaturvedi calendar05 Mar 2026

The car you buy today was likely built twice — once in software, once in steel. The companies that have figured out how ...