Getting serious about customer satisfaction

Understanding the science behind customer satisfaction and its connect to consumer behaviour is as important as being committed to it.

19 Jul 2006 | 3745 Views | By Autocar Pro News Desk

Any responsible executive with an automotive company will answer in the affirmative about the seriousness of customer satisfaction to his or her company. But extend this question and ask why, and the answers begin to get a bit more varied. Some of the answers may sound rhetorical, some may not, ...

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