As India’s wealthy embrace electric vehicles with speed and style, the mainstream consumer weighs every step carefully.
23 Jun 2025 | 10304 Views | By Ketan Thakkar & Prerna Lidhoo
Walk into any high-street dealership along Delhi’s bustling Ring Road, and you’ll witness two EV narratives unfolding side by side. In the mass-market showrooms, conversations still begin with price points, state subsidies, and range reassurance — EVs are an option, but not yet an automatic choice. Next door, in the ...
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For the one OEM built around EVs, the competitive equation changed without its own pricing moving by a rupee.
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