Follow us
For Triumph, the Bajaj alliance spells success
Within a couple of years of entering the mid-size motorcycle market in partnership with Bajaj Auto, Triumph has already surpassed rivals such as Jawa, Yezdi and other players to become the No.2 in the classic segment.
10637 Views
Nick Bloor with Rajiv Bajaj
Within a couple of years of entering the mid-size motorcycle market in partnership with Bajaj Auto, India is set to become the largest market for British motorcycle maker Triumph Motorcycles. The country has emerged as a critical market for Triumph, thanks to its burgeoning mid-size motorcycle segment and the growing success of the Bajaj partnership. The brand is already number two in the mid-size bike market in India.
The 400cc models have propelled India into Triumph's top five global markets, and India will become its largest market by volume in the near future. While the tie-up was formally established ...
RELATED ARTICLES
Eicher Bets ‘De-Skilling’ Diagnostics Will Hook India’s Small Truck Fleets
Shahkar Abidi
14 Oct 2026
Commercial vehicle maker aims to double parts revenue to Rs 5,000 crore by automating diagnostic and warehouse operation...
One Year on its Own: Tata Motors Builds on a Record Run, Gears Up for Expansion
Ketan Thakkar
14 Oct 2026
Domestic sales rose 35% to 7.44 lakh units during October 2025–September 2026, following the GST cut. Nexon and Punch le...
India a Blueprint for Hyundai's Global Expansion Strategy: CEO José Muñoz
Darshan Nakhwa
13 Oct 2026
Hyundai Motor Company is drawing on its experience of localisation in India to strengthen its global operations, as the ...
