Pro Plus

For Triumph, the Bajaj alliance spells success

Within a couple of years of entering the mid-size motorcycle market in partnership with Bajaj Auto, Triumph has already surpassed rivals such as Jawa, Yezdi and other players to become the No.2 in the classic segment.

Ketan Thakkar By Ketan Thakkar calendar 04 Dec 2024 Views icon7854 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Nick Bloor with Rajiv Bajaj

Nick Bloor with Rajiv Bajaj

Within a couple of years of entering the mid-size motorcycle market in partnership with Bajaj Auto, India is set to become the largest market for British motorcycle maker Triumph Motorcycles. The country has emerged as a critical market for Triumph, thanks to its burgeoning mid-size motorcycle segment and the growing success of the Bajaj partnership. The brand is already number two in the mid-size bike market in India.

The 400cc models have propelled India into Triumph's top five global markets, and India will become its largest market by volume in the near future. While the tie-up was formally established ...

This is an Autocar Pro Plus article. Subscribe to continue reading.

RELATED ARTICLES
Pro Plus
Auto Giants Explore Hybrid Strategy as EVs Hit Speed Bumps

auther Ketan Thakkar calendar09 Jul 2025

Slower-than-expected EV adoption, tight CAFE norms and ever-present efficiency demands are giving hybrids a second wind ...

Continental Taps India as Global Hub for R&D and Manufacturing

auther Shahkar Abidi calendar09 Jul 2025

Continental’s spin-off of its automotive business into AUMOVIO marks a strategic shift, placing India’s engineering and ...

Pro Plus
India's EV Story: Promise, Progress, and Challenges

auther Ketan Thakkar calendar09 Jul 2025

Amid the fanfare of new launches and soaring expectations, mainstream buyers remain hesitant.