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For Triumph, the Bajaj alliance spells success

Within a couple of years of entering the mid-size motorcycle market in partnership with Bajaj Auto, Triumph has already surpassed rivals such as Jawa, Yezdi and other players to become the No.2 in the classic segment.

By Ketan Thakkar

04 Dec 2024

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Nick Bloor with Rajiv Bajaj

Within a couple of years of entering the mid-size motorcycle market in partnership with Bajaj Auto, India is set to become the largest market for British motorcycle maker Triumph Motorcycles. The country has emerged as a critical market for Triumph, thanks to its burgeoning mid-size motorcycle segment and the growing success of the Bajaj partnership. The brand is already number two in the mid-size bike market in India.

The 400cc models have propelled India into Triumph's top five global markets, and India will become its largest market by volume in the near future. While the tie-up was formally established ...

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