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The India Angle to Skoda's ASEAN Ambitions

With India as its manufacturing backbone, Skoda Auto enters Vietnam, aiming to reshape the Southeast Asian car market.

07 Apr 2025 | 5513 Views | By Shahkar Abidi

It started with a series of quiet, determined steps—long flights, intense boardroom discussions, factory visits, and negotiations that stretched late into the night. Around 2019—roughly when Skoda Auto was crafting its India 2.0 strategy—the Czech brand was also looking for a path into Southeast Asia.

The Vietnamese market, with ...

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