Follow us
The India Angle to Skoda's ASEAN Ambitions
With India as its manufacturing backbone, Skoda Auto enters Vietnam, aiming to reshape the Southeast Asian car market.
5445 Views
It started with a series of quiet, determined steps—long flights, intense boardroom discussions, factory visits, and negotiations that stretched late into the night. Around 2019—roughly when Skoda Auto was crafting its India 2.0 strategy—the Czech brand was also looking for a path into Southeast Asia.
The Vietnamese market, with its rapidly expanding middle class and growing appetite for automobiles, stood out. But the Skoda leadership knew that to break into it, it needed the right partner. It met with some of Vietnam’s most powerful industrialists, including executives from VinFast and others. Each potential partner had strengths, but something was ...
RELATED ARTICLES
The De-Risking Playbook: Inside Gestamp’s Aggressive OEM Diversification in India
Shahkar Abidi
11 Sep 2026
The Spanish tier-one opens a Rs 523.7-crore facility in Gujarat, seeking to insulate itself from customer concentration ...
Built for 30,000, Running at 6,000: Godrej's New Forklift Plant is Waiting for India to Catch Up
Shahkar Abidi
08 Sep 2026
The 63-year-old business has moved almost all production to a new plant and is already engineering sodium-ion batteries ...
KNR Hands Over a Transformed TVS Motor. What Next for Kargar?
Autocar Professional Bureau
30 Aug 2026
The incoming CEO inherits a stronger global business, growing positions in premium motorcycles and EVs, and the task of ...
