Follow us
The India Angle to Skoda's ASEAN Ambitions
With India as its manufacturing backbone, Skoda Auto enters Vietnam, aiming to reshape the Southeast Asian car market.
5417 Views
It started with a series of quiet, determined steps—long flights, intense boardroom discussions, factory visits, and negotiations that stretched late into the night. Around 2019—roughly when Skoda Auto was crafting its India 2.0 strategy—the Czech brand was also looking for a path into Southeast Asia.
The Vietnamese market, with its rapidly expanding middle class and growing appetite for automobiles, stood out. But the Skoda leadership knew that to break into it, it needed the right partner. It met with some of Vietnam’s most powerful industrialists, including executives from VinFast and others. Each potential partner had strengths, but something was ...
RELATED ARTICLES
Škoda‑Volkswagen Bets Big on India for a Strategic Turnaround
Ketan Thakkar
29 Aug 2026
Localisation and electrification are set to transform the group’s footprint in its most critical growth market outside E...
How Yulu is Re-Engineering Deal Terms to Insulate New Capital
Shahkar Abidi
28 Aug 2026
In a tight venture environment, micro-mobility players can no longer rely on simple valuation multiple rounds. In...
Anand Mimani Has Sold Wheels, Bought Trucks, and Now Wants to Sell EVs
Shahkar Abidi
24 Aug 2026
Before Anand Mimani sold alternate-fuel trucks, he spent three years buying them. It turns out that matters.
