As AI accelerates design and product cycles tighten, automotive creativity is being redefined as a race against redundancy.
17 Jul 2025 | 13457 Views | By Prerna Lidhoo & Ketan Thakkar
"You're just one product away from becoming irrelevant." That stark warning from Pratap Bose, Mahindra & Mahindra’s Chief Design Officer, explains the existential anxiety automotive designers are facing today. In a world where design and production cycles span six to seven years, but market trends pivot in months, obsolescence isn’t ...
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