India's largest auto loan provider, Shriram Finance, is pivoting to green finance, targeting Rs 5,000 crores in EV loans and clean mobility infrastructure.
24 Sep 2025 | 7268 Views | By Shahkar Abidi
The year was 2002. Shriram City Union Finance, then a rising but little-recognized player from south India, faced an unwritten embargo: North India’s all-powerful two-wheeler dealerships, especially those of a behemoth with the then 44% national market share, refused to allow this southern upstart onto their showroom floors.
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