Follow us
Can MG Motor's BaaS gambit pay off in India?
JSW MG Motor’s innovative Battery-as-a-Service threatens to create major disruption in the Indian electric car market by reducing the upfront price of an EV car by around 40%.
29 Sep 2024
4120 Views
Share -
As electric vehicles (EVs) begin to capture the imagination of Indian car buyers, automakers are faced with a critical challenge: how to make EVs more affordable and practical in a cost-sensitive market. One potential solution is the Battery-as-a-Service (BaaS) model, which separates the cost of the battery from the vehicle, allowing consumers to pay for battery usage on a subscription basis or per kilometre driven. It is in this context that JSW MG Motor has become the first major car brand in India to offer battery as a service; but will it work?
In conventional EVs, the battery is ...
RELATED ARTICLES
Local Powertrain Manufacturing, Product Mix Change Drive 8.9 Percent Net Profit Growth at CNH India
Shahkar Abidi
30 Sep 2026
In-house assembly at Pithampur yields a 20 percent engine procurement cost advantage as global supply chains face headwi...
JCB India Targets Farm Logistics, Bridging the Gap Between Tractors and Backhoes
Shahkar Abidi
29 Sep 2026
JCB India eyes a 20,000-unit addressable agri-handling market to formalize farm-gate logistics with factory-built altern...
Wired for Growth
Autocar Professional Bureau
27 Sep 2026
How a simple, highly personal mark of responsibility forged a legendary alliance with Bajaj Auto and built a multi-billi...
