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Can MG Motor's BaaS gambit pay off in India?

JSW MG Motor’s innovative Battery-as-a-Service threatens to create major disruption in the Indian electric car market by reducing the upfront price of an EV car by around 40%.

By Prerna Lidhoo

29 Sep 2024

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Can MG Motor's BaaS gambit pay off in India?

As electric vehicles (EVs) begin to capture the imagination of Indian car buyers, automakers are faced with a critical challenge: how to make EVs more affordable and practical in a cost-sensitive market. One potential solution is the Battery-as-a-Service (BaaS) model, which separates the cost of the battery from the vehicle, allowing consumers to pay for battery usage on a subscription basis or per kilometre driven. It is in this context that JSW MG Motor has become the first major car brand in India to offer battery as a service; but will it work?

In conventional EVs, the battery is ...

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