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Can MG Motor's BaaS gambit pay off in India?

JSW MG Motor’s innovative Battery-as-a-Service threatens to create major disruption in the Indian electric car market by reducing the upfront price of an EV car by around 40%.

By Prerna Lidhoo

29 Sep 2024

3580 Views

Can MG Motor's BaaS gambit pay off in India?

As electric vehicles (EVs) begin to capture the imagination of Indian car buyers, automakers are faced with a critical challenge: how to make EVs more affordable and practical in a cost-sensitive market. One potential solution is the Battery-as-a-Service (BaaS) model, which separates the cost of the battery from the vehicle, allowing consumers to pay for battery usage on a subscription basis or per kilometre driven. It is in this context that JSW MG Motor has become the first major car brand in India to offer battery as a service; but will it work?

In conventional EVs, the battery is ...

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