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Can Hyundai Return to the Growth Path?

Hyundai Motor, once the undisputed No.2 in India's fast-growing car market, has seen its market position under seige from resurgent rivals Mahindra & Mahindra, and Tata Motors. Can it see off the competition, and successfully defend its turf?

21 May 2025 | 6115 Views | By Ketan Thakkar and Kiran Murali

Almost since its entry into India, Hyundai has held on to its status as the second largest car maker in the country. However, its No.2 status has come increasingly under threat in recent months, with the last three seeing the once invincible brand relegated to the No.4 position by resurgent ...

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