BRANDED CONTENT: AdBlue offers clean drive for auto sector

India is gearing up with the Velvex AdBlue dispensing systems which are known as Velvex ADS from NPL Bluesky Automotive.

Autocar Pro News Desk By Autocar Pro News Desk calendar 15 Mar 2022 Views icon43166 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp

India is one of the leading manufacturers and exporters of commercial vehicles. Maharashtra, Karnataka, Tamil Nadu and Madhya Pradesh are the major commercial vehicle manufacturing states in India.

Post the Covid-19 and lockdown impact and with BS6 emission norms kicking in, the Commercial Vehicle Industry has been showing positive recovery trend. The first half of 2022 is expected to be stronger for the Mid-Sized and Heavy Commercial Vehicle Segment. This Pull has been noticed from growth in E-commerce business and infrastructure leading to a strong demand.

With BS6 commercial vehicles now growing, the need arises for  AdBlue for trucks fitted with SCR as OEMs strive to set higher standards for the Indian CV industry while reflecting its commitment to the segment. Quite a few OEMs adapted to SCR in the BS4 period to avoid the sudden technological difference once BS6 was mandated. AdBlue which is popularly known as Diesel Exhaust Fluid in Indian Markets is a fluid to reduce NOx emissions churning out of Diesel vehicles. With BS6 emission norms now in full swing and the growing demand of AdBlue in the commercial vehicles segment, AdBlue is a clean mandate to operate.

AdBlue or as it popularly known, Diesel Exhaust Fluid in Indian Markets does not need an introduction. With BS6 emission norms now in full swing and the growing demand of AdBlue in the commercial vehicles segment, AdBlue has a mandate for clean and green mobility.

The traditional storage methods that include buckets, containers do cater to the aftermarket. However, many a times, this results in spillage, inappropriate use and sheer wastage. To cater to this need of having the right amount of AdBlue filled and to operate with ease, AdBlue Pumps were taken into consideration. Backed by the demand in the DEF market which is influenced by factors such as the increasing average age of vehicles, improving infrastructure, increase in the number of vehicles on the roads, the DEF Pumps is one of the most convenient options to have AdBlue/DEF on the go. The commercial vehicle industry in India is set to grow by 3 fold which means that the need for AdBlue or DEF will only grow substantially.

Considering the fact that Bulk retailing through DEF Pumps are less costly when compared to the conventional buckets and containers, passing on the benefit to the customer as compared to the conventional buckets and containers, they provide convenience in DEF refilling for fleet owners, light commercial vehicles and passenger cars with BS6 diesel engines that are fitted with SCR.

A low investment with high returns module has been successfully implemented in global automotive markets like North America, Europe and the US. Now, India is gearing up too with the Velvex AdBlue Dispensing Systems which are known as Velvex ADS from NPL Bluesky Automotive Pvt Ltd.

NPL Bluesky Automotive Pvt Ltd initiated its AdBlue Journey in the year 2011 with a technical joint venture with Kruse Automotive GmBH, Germany. The aim of the joint venture is to supply AdBlue to OEMs for their first fills as well as the aftermarket.

The Pioneer in AdBlue manufacturing in India now holds 12 strategic manufacturing plants across India with a production capacity of 3, 84,000 MT/PA of AdBlue. It assures top-notch Quality and Process standards, licensed by VDA, Germany and holders of ISO and IATF respectively catering to major OEMs like Tata Motors, Mahindra & Mahindra, Volvo-Eicher, MG Motors India, Ford, Toyota and many more.

In India, the concept of AdBlue Dispensing System (ADS) was introduced by NPL Bluesky Automotive Pvt Ltd under its aftermarket brand, VELVEX, as soon as BS6 emissions were implemented in the year 2020 and caters to the Commercial Vehicles industry, and ensuring top notch quality of AdBlue. Today, the brand has 25+ AdBlue Dispensing Systems across India, and is a success story. It is forecast to have 1000 AdBlue Dispensing Systems or DEF Pumps by the next financial year, 2022-23.

After Successful establishments in North and West regions in India, VELVEX ADS was recently launched in the South and East markets with its first ADS set up in Karnataka and West Bengal.

Benefits of Velvex ADS:

  • Legal Metrology Approved
  • Licensed by VDA
  • Fully Automated Dispensing System With OTP based refill system
  • Thermal insulated outer enclosure
  • Compact design – housing all features of automation
  • Quality Sensors
  • 3 Layered non-conductive storage tank and much more…


AdBlue is the registered trademark of VDA (Verband der Automobilindustrie e.V.)


Tags: NPL
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