Braking For The Future: The Cost And Challenge Of ADAS In India

In the grand scheme of automotive evolution, few innovations have promised as much as Advanced Driver Assistance Systems (ADAS). In theory, these AI-powered systems, with their suite of sensors, cameras, and algorithms, can reduce accidents, improve traffic flow, and make driving less stressful. In reality, however, affordability remains a major roadblock—especially in markets like India, where cost-conscious consumers, unpredictable traffic, and regulatory hurdles make implementation uniquely difficult.

Industry experts gathered to discuss the possibilities and limitations of ADAS in India during a panel discussion  titled “Affordable and Scalable ADAS Solutions for the Indian Market,” during the recently concluded ADAS ...