Follow us
Braking For The Future: The Cost And Challenge Of ADAS In India
Tailoring ADAS to India's unique and complex driving conditions is essential for success, say experts.
By Shahkar Abidi
3435 Views
In the grand scheme of automotive evolution, few innovations have promised as much as Advanced Driver Assistance Systems (ADAS). In theory, these AI-powered systems, with their suite of sensors, cameras, and algorithms, can reduce accidents, improve traffic flow, and make driving less stressful. In reality, however, affordability remains a major roadblock—especially in markets like India, where cost-conscious consumers, unpredictable traffic, and regulatory hurdles make implementation uniquely difficult.
Industry experts gathered to discuss the possibilities and limitations of ADAS in India during a panel discussion titled “Affordable and Scalable ADAS Solutions for the Indian Market,” during the recently concluded ADAS ...
RELATED ARTICLES
From Everywhere to Somewhere: ZF's Profitability-First Reset
Ketan Thakkar
22 Jun 2026
As ZF navigates industry disruption, portfolio rationalisation and profitability pressures, its new CEO is reshaping the...
Tenneco Bets on India as Fastest‑Growing, Most Profitable Mega Region
Darshan Nakhwa
21 Jun 2026
US auto component maker Tenneco expects India’s global revenue share to rise from 5–7% towards 10%, while exports could ...
Layam Group Sees Auto Hiring Shift to Software and EV Skills
Mukul Yudhveer Singh
21 Jun 2026
Companies are increasingly seeking skills in software, electronics, battery systems and digital manufacturing, and that’...
