BMW Motorrad's new India focus

Since its first delivery in India in mid-December last year, BMW Motorrad has sold 35 bikes. Twenty of them were sold in December 2010 itself. The German bike maker had a target of selling 50 bikes in its first year in India. “We are confident of fulfilling or even exceeding this year’s target,” says Hendrik Von Kuenheim, director, BMW Motorrad. One of the models leading the charge of BMW Motorrad is the S 1000 RR. During the first week of May, BMW Motorrad rolled out its two millionth bike from

18 May 2011 | 2776 Views | By Autocar Pro News Desk

It’s not only cars. BMW seems to be catching the eye of premium bike-loving Indians also. If the initial demand for BMW bikes in India gathers pace, it is only a matter of time when BMW Motorrad will start assembling bikes in India also.

Since its first delivery in India ...

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