Beyond Kylaq: Skoda's 360° Plan to Overhaul Indian Operations
As Skoda prepares to launch its most accessible car, the Kylaq, the company is putting in place other pieces of its India 2.5 strategy, including network expansion, product lineup changes, and operational shifts.
21 Sep 2024
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Petr Janeba - Brand Director, Skoda Auto India
As Czech carmaker Skoda Auto prepares to launch its most accessible car ever, the Kylaq, in coming weeks, it has also set in motion a business-wide series of changes to reorient its operations in the country, including its partners. The changes, part of its India 2.5 strategy, are targeted at gearing the company and its partners to move to a volume game from the niche play they have been accustomed to in India.
The Kylaq sub-compact SUV is the Czech brand’s attempt to move out of its traditional sedan and premium focus into the mainstream category and emerge as ...
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