After tilling fields, carrying people and hauling load, Mahindra & Mahindra (M&M) will now dig earth! After tilling fields, carrying people and hauling load, Mahindra & Mahindra (M&M) will now dig earth! The $7.1 billion group has entered the fast growing and profitable construction equipment industry with its new EarthMaster – a backhoe loader. Rs 300 crore has been invested into the project which was under development for 36 months. M&M is looking at picking up a fair slice of the 25,000 units
16 Feb 2011 | 4584 Views | By Autocar Pro News Desk
In an interesting marketing presentation, M&M says 141 million litres of diesel can be saved every year if every backhoe loader in the country is an EarthMaster. With some competitive figures to boast, M&M has priced the EarthMaster at Rs 20.98 lakh, at par with its competitor from JCB. M&M ...
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