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[PLUS] M&M takes a big leap into software-defined vehicles with MAIA

The brand-new Ethernet-based E/E architecture that debuted in the BE 6 and XEV 9e will help Mahindra future-proof its offerings with seamless integration of features such as ADAS, real-time drowsiness detection and OTA updates.

31 Dec 2024 | 5504 Views | By Ketan Thakkar & Hormazd Sorabjee

In a significant stride towards next-generation automotive technology, Mahindra & Mahindra (M&M) is redefining its vehicle architecture with a brand-new electrical and electronic (E/E) architecture that debuted in the BE 6 and XEV 9e. 

Dubbed ‘MAIA’, an acronym for Mahindra AI Architecture, it is the first Ethernet-based E/E architecture ...

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