Recent Articles Published by Prerna Lidhoo
Video - GST 2.0 to Bring First-Time Buyers Back to the Market, Says Maruti’s Partho Banerjee

autherPrerna Lidhoo calendar11 Oct 2025

Maruti Suzuki's Partho Banerjee explains how GST 2.0's price cuts—8.5% on mass-market cars and 3.5% on larger models—a...

Video - Mahindra Last Mile Mobility Targets 50% Segment Penetration Within Five Years: Suman Mishra

autherPrerna Lidhoo calendar11 Oct 2025

Mahindra Last Mile Mobility CEO Suman Mishra reveals how tier-2 cities are outpacing metros in EV adoption, driven by ...

BMW Group India Races Ahead With 246% EV Growth; Targets 30% Penetration by 2027

By Prerna Lidhoo & Ketan Thakkar calendar10 Oct 2025

Electric models now make up 21% of BMW Group India’s sales, with the iX1 leading the charge and the i7 close behind.

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Is India's Auto Inc Ready for SDVs?

By Prerna Lidhoo & Shahkar Abidi calendar09 Oct 2025

India's automotive sector is racing toward a software-defined future, but cultural, capability, and coordination chall...

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The Long Road to Luxury

By Prerna Lidhoo & Ketan Thakkar calendar03 Oct 2025

Despite the near doubling of high-net-worth households in India over the past few years, India’s luxury car market rem...

Maruti's UV Sales Face Y-O-Y Decline for Fourth Straight Month, Fall 21% in September

By Prerna Lidhoo & Kiran Murali calendar01 Oct 2025

The country's largest carmaker faces mounting pressure in the SUV segment with sales falling to 48,695 units from 61,5...

Maruti Suzuki Estimates Total Navratri Deliveries to Double to Record 2 Lakh Units

By Kiran Murali & Prerna Lidhoo calendar01 Oct 2025

The automaker's bookings during this period have almost doubled.

VIDEO: India’s EV Charging Challenge Explained

autherPrerna Lidhoo calendar28 Sep 2025

As India races toward electrification, OEMs’ reluctance to fund charging infrastructure threatens momentum—raising the...

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Can GST Cuts Revive India's Tepid Auto Market?

autherPrerna Lidhoo calendar22 Sep 2025

As the festive season begins, a sweeping tax reset promises cheaper cars and bikes and a long-awaited demand revival f...

‘Best Time to Put India on Wheels’: Maruti’s Partho Banerjee on Price Reductions Beyond GST Cuts

autherPrerna Lidhoo calendar18 Sep 2025

Price cuts beyond GST relief of up to ₹1.29 lakh aim to make Maruti Suzuki’s entry-level cars more affordable and acce...